The 'magnification' is an interesting psychological effect. I've made some testing recently and found quite some causes that make the moon look bigger, or not so big:
First it seems bigger against horizont, because the eye can compare it against something. A mid distant silouette of a big town or a rocky landscape makes it look bigger that a flat or far distant silouette. Near or very near silouette shapes make it look smaller than mid distant ones.
Near or mid distant horizonts with some 'smaller' object in front of the moon (a tree or a person) make him look really big. Watching the moon through trees makes him look bigger - this effect is more intense if you are not standing directly unter the tree, if there are no leaves, an if there are lots of small branches.
A more yellow or redish color seems to make him look bigger. I've found him looking bigger during the last eclipse, althought he was straight up in the sky. Somehow he seems to be smaller the more stars you can watch around him.
Finally he appears bigger to me on clear nights, and not so big if it is hazy or blurry cloudy. Opposite he seems to be bigger against sharp 'wellformed' clouds if he is full and lighting them in a mountain-illusion.
Ok, I've to stop here, or I gonna get moonstruck
maxim